Before each call make sure that you do thorough research and preperation, we work hard to book meetings and only get so many at bats so lets make them count.
We want to learn about our prospects to show how we have the best content for them. We also want to demonstrate that we have a quality audience and Peerspot is a place where their customers and prospects do research. Because our strength is quality and not quantity we must show concrete examples that prove the value and quality of Peerspot users.
When we can show that combined with the fact that our audience is unique working with us becomes a must-have an not a nice to have.