Contact Role Definitions

Economic Buyer - This is the person that ultimately signs off on the deal without additional approvals.  They also are the ones who allocate budget to their reports.

Champion - This is usually the primary contact for a deal.  They work directly with the EB and have a strong influence in the final purchasing decision. 

Coach / Influencer - To be used by sales only. This is someone who is not a champion and does not have direct influence on the EB, however, they may use the product and provide input.

End User - This is similar to Coach but to be used by CS only in closed won ops where we are looking to drive adoption.  This could be a social team, web team etc.

Executive Sponsor - An exec that works with us and can advocate for PeerSpot within the org but is not a budget holder for this specific deal.  For example, a VP product who is helping us with expansion to a demand program.

Procurement/Legal

External Advocate - This is similar to the Exec Sponsor but for a contact that is not at the executive level.