Lead Supplementing

Situations requiring supplementation of leads:

• All PeerIntent programs should incorporate site leads to enhance success, given the higher value of site leads compared to PeerIntent leads.

An exception to this rule is when a site leads program is already operational concurrently.

• If a Premium Site leads program falls behind, intent leads could be used as a supplement. However, thorough exploration of alternatives is advised, as intent leads have demonstrated lower success rates compared to site leads.