To customize this slide add in relevant searches for your customer and update the missing views from this report.
In the report choose the timeframe that you want to look at as well as the vendor/products that your prospect is responsible for. You should be looking at yearly numbers.
Once you choose your filters, the report will populate. The Vendor missing views represents the views to the category that are not seeing your prospects company, this helps create FOMO. The Market Share represents the views that they are getting.
If you need information on specific traffic to their categories, use this report.