This slide highlights that prospects don't just browse PeerSpot for star ratings but actually use us as a way to research their decision and return to learn more throughout the evaluation process.
To customize this slide use the Lead Analysis report found here. This report will show you a list of leads and in the impressions tab you can see if the company the lead is from is doing continued research on PeerSpot.
In order to filter the report to show the leads and impressions that you want to filter by either category or vendor. If you are looking at leads from a specific leads campaign choose the campaign filters (campaign vendor, campaign category etc). If you want to analyze all of the leads converted on the site, regardless of campaign use the lead filters (lead category, lead vendor etc).
You can also choose the date range that you want to see leads from and use the Impression Days Interval bar to specify how long before and after the lead conversion you want to search for additional visits from that company.
Once you have chosen your filters scroll down and you will find a breakdown of the leads as well as the top engaged domains/companies, these are usually great for the slide.
If you want to look at more details and filter further you can look at the impressions tab of this report.
Once you have your information add it to the slide , this can either be done manually or using an AI tool like napkin AI.