PeerPixel Setup and Delivery

Pre Program:

• Once the Customer Win is received, the KOC doc will be sent to the Customer Success Manager within 3 business days. 

  • For urgent requests please be in touch with insightsteam@peerspot.com

Implementing PeerPixel:

Once the PeerPixel program is sold and we know the target categories, we need to add the vendor's pixel(s) to our Google Tag Manager account. Note: We are unable to start the PeerPixel Campaign without this ID Tag

Implementation guides for the vendors - we have implementation guides for LinkedIn, Google Ads and Facebook. 

- LinkedIn Retargeting List Setup Guide

- Google Ads Retargeting List Setup Guide

- Facebook Retargeting List Setup Guide

Please note that we do not have visibility into the day-to-day targeting of the campaign, as all dashboards are accessible only on the customer's end. However, we are always happy to assist the client with campaign setup and to ensure that tags are firing correctly.

Additional info for the implementation:

- The vendor should make sure that their LinkedIn advertising account has peerspot.com on the list of allowed domains

- According to Google's first-party policy that was put into effect in 2021, it is not permitted to share lists across Google Ads accounts unless there is a clear brand affiliation between the retargeting list owner and the advertiser it is shared with. The policy applies to Google's Owned and Operated platforms (e.g. Google Search, Gmail, YouTube, Google Play Store) and is not applied to the Display Network. That said, the retargeting lists can only be used on the Display Network (excluding Google's Owned and Operated platforms); otherwise, they will be flagged and become disapproved.

Program Description

The amount of cookies you can see in the estimator tool (for example - GDN: 65,780  LinkedIn: 40,480 Facebook: 35,420) for the Peerpixel program is the current maximum audience size for each network which is usually reached in around 180 days. That said, once the vendor sets up the audience lists in their own ad accounts (Google Ads or LinkedIn for example), the size of these audience lists will reach the maximum in around 180 days.

Which categories to target?

It depends on the campaign goal. For example, targeting a  grandparent category might not be a good approach when the campaign is focused on lead generation as it could result in the loss of relevancy and quality. The increased traffic would not necessarily bring more or cheaper results. With a lead-gen campaign, it makes sense to target categories that are relevant to the promoted solution.
However, even all the categories from the grandparent could work for a brand awareness campaign and/or when the goal is to increase traffic to the site.

Also, some categories might be too small to collect enough cookies for the vendor to run ad campaigns.