Monthly Lead Estimates

Monthly Estimates:

The monthly estimates are done using this page, checking how many organic leads were received by the site that match the selected campaign’s filters over the last 3 months. The result is divided by 3 therefore checking the avg. amount of leads that came in over 3 months, and the result of that is the approximate monthly estimate.

When checking the leads received in the past 3 months:

-Don't include PPC leads (lead code with "cpp").

-As of now, we remove a few leads from the final monthly estimate since there is always room for error and we would rather under estimate rather than over-estimate.