The Top 10 Benefits of PeerPapers

What benefits can your PeerPapers provide your businesses? Here are 10 strong reasons how your marketing and sales goals can benefit from PeerPapers.

1. Displays Voice of Customer Testimonials

• PeerPapers showcase Voice-of-Customer testimonials by integrating real user experiences and feedback into customized PDF reports. They combine the technical authority of a white paper with the credibility of peer recommendations, helping organizations make more informed purchasing decisions.

2. Creates an Informative Product Guide

• PeerPapers create informative product guides by blending expert analysis with real customer reviews, offering a comprehensive view of a product's features, benefits, and real-world applications. They customize content to address specific company needs, integrating customer insights and expert commentary to provide potential buyers with usage examples. This specialized combination of professional expertise and authentic user experiences results in an engaging guide that can guide potential customers in buying the solutions appropriate for their organizations’ requirements.

3. Builds a Product Narrative

• PeerPapers build a product narrative by combining expert analysis with real customer reviews, creating a powerful story that showcases a product's value and practical impact. They present thought leadership content that aligns with customer interests, while featuring authentic user experiences to enhance credibility and engagement. This unique blend of professional insight and user feedback creates a powerful narrative that resonates with potential buyers, especially during important decision-making stages.

4. Features Review Highlights of the Product

• PeerPapers feature review highlights by incorporating user experiences and feedback directly into their content, showcasing product evaluations from actual customers. These reports strategically integrate user reviews to provide credible, real-world examples of product usage, focusing on an overall narrative with voice-of-the-customer testimonials. By focusing on user reviews, PeerPapers offer potential buyers valuable insights into product performance and benefits, boosting the credibility and persuasiveness of the marketing material.

5. Generates Leads With Paywalls

• PeerPapers generate leads by acting as gated assets, requiring users to provide contact information to access the valuable content. This lead capture mechanism turns the high-quality, customized reports into powerful lead generation tools. By offering compelling insights that combine expert analysis and real user reviews, PeerPapers invite potential customers to share their details, creating a steady stream of qualified leads for marketing efforts.

6. Engages Buyers Without Paywalls

• Sales teams can provide PeerPapers free of charge to engage potential buyers by offering valuable, customized content that combines expert analysis with real user reviews without requiring monetary payment. PeerPapers provide thought leadership and authentic customer experiences, addressing specific needs of potential buyers in the decision-making process. This customized blend of professional insight and peer feedback creates reliable content that resonates with prospects, especially in the late stages of purchasing solutions.

7. Produces Shareable Content for Sales and Customer Success Teams

• PeerPapers produce shareable content for Sales and Customer Success teams by combining expert analysis with real user reviews, creating interesting reports that feature product usage and recommendations. These customized PDF reports, along with accompanying social cards and ad banners, provide teams with third-party validated materials that effectively illustrate the value of their offerings to potential customers.

8. Provides Predesigned Social Media Banners and Quote Cards for Marketing Teams

• Those who avail of the PeerPapers program will receive a PeerPaper PDF containing the high-quality white paper as well as other marketing collaterals, such as social cards and an ad banner. PeerPapers' predesigned social media banners and quote cards enable marketing teams to increase brand visibility and engage audiences across multiple platforms using cohesive branding. These ready-to-use assets help drive traffic to valuable gated content, enhancing lead generation efforts while saving time and resources for marketing teams and providing sales with tools to help close deals. 

9. Translates Well Into Foreign Languages 

- Translating PeerPapers into multiple languages can significantly expand a company's global reach and enhance its competitive edge in diverse markets. By offering localized customer insights and improving user experience for non-English speakers, translated PeerPapers can increase engagement and conversion rates among international audiences. This multilingual approach demonstrates a commitment to serving diverse markets and ensures that the content resonates culturally with target audiences worldwide.

10. Accompanying Promotional Blog 

- Adding a promotional blog to accompany PeerPapers boosts a company's marketing strategy by increasing content visibility and improving SEO. This approach helps attract more potential customers through organic search traffic, while also serving as an initial touchpoint that nurtures leads. By offering valuable insights upfront, the blog encourages readers to seek more in-depth information by accessing the gated PeerPaper, which can drive more conversions down the line.

PeerPapers combine expert analysis with real user reviews to create powerful, customized reports for businesses, offering numerous benefits such as showcasing voice-of-customer testimonials, generating leads, and providing valuable insights to potential buyers in their decision-making process. With features like informative product guides, shareable content for sales teams, and multilingual possibilities, PeerPapers enhance brand credibility and drive engagement across various channels.

Here is an easy to share infographic on PeerPapers.