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Purpose:
To ensure consistency, quality, and alignment in our lead-generation efforts by clarifying the roles and responsibilities regarding selecting affiliates and campaign delivery decisions.
Policy Statement:
Responsibility for Campaign Delivery Decisions:
- The Delivery team is solely responsible for deciding how to deliver a campaign, including selecting partners and tactics.
- The team will assess available options, evaluate partner capabilities, and prioritize the highest quality leads for our clients.
Coordination and Strategy:
- The Delivery team will coordinate campaigns, optimizing delivery based on the specific strengths of our affiliates and internal processes.
- Strategic decision-making will be managed by the Delivery team to align with client expectations and service level commitments.
Involvement of Sales/CS Teams:
- While transparency remains a core value, involving Sales in affiliate selection has led to confusion. Thus, this decision-making will be exclusive to the Delivery team.
- If the CS/Sales team has a specific quantity of leads in mind, it should be communicated to the Delivery team during the initial request.
Appeals and Concerns:
- Any appeals regarding quotes or volumes should be escalated to the manager who is responsible.
- Direct appeals to the Delivery team are discouraged to ensure they remain focused on their primary responsibilities.
Feedback and Collaboration:
- We welcome feedback and suggestions to enhance our processes and service delivery.
- Collaboration and adherence to this policy are essential for maintaining the high standards our clients expect from us.
Conclusion
With collective effort and commitment to this refined approach, we aim to achieve unparalleled excellence in our campaign deliveries. Your understanding, cooperation, and dedication are pivotal to our success.
For any questions or further clarifications regarding this policy, please contact the concerned department or leadership.
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