Due to GDPR regulations, leads from the DACH region (Germany, Austria and Switzerland) must provide a double opt-in confirmation before they can be considered valid leads. This means they must explicitly agree twice—first by signing up and then by confirming their consent via a follow-up email or similar method.
Double Opt-In Language by Affiliate:
TA:
Landing Page: By clicking this box and providing your information, you agree that [INSERT CLIENT] may contact you to send you relevant content.
Thank you Page: Thank you for your email. You will receive your copy by e-mail shortly.
Double Opt-In Email: Thank you for your interest in [asset name]. You may download the asset from the link below. Click here to download the asset and verify your email address.
Infuse:
1) The lead opts in on the landing page (must check all boxes per GDPR compliance):
2) Then an e-mail is sent with a link to confirm opt-in. Example: