PeerContent Package

PeerContent Offering Overview

PeerContent is a complete solution designed to transform genuine customer feedback into high-impact marketing assets. Through in-depth interviews with your customers, we capture detailed insights that help shape your messaging, support sales enablement, and build brand credibility. Our content resonates with tech buyers actively researching solutions, giving you a competitive edge in the decision-making process.

What’s Included in PeerContent

1. Interview Capture & Review Generation

   • White-Glove Interview Process: We handle the entire interview process to ensure the highest-quality reviews, tailored to your specific product.

   • Custom Questions & Strategic Themes: Questions are customized around your business goals and refreshed quarterly to stay aligned with your evolving marketing strategy.

   • Review Incentives: Encourages participation to boost response rates and ensure robust feedback.

   • Quote Tagging & Curation: Highlights key insights from interviews, making it easier for your teams to leverage the most impactful statements.

   • Reference Driver: We ask customers during interviews if they’re open to serving as a reference, providing a direct line for future sales opportunities.

   • Coverage for One Product: The focus remains on one product to ensure depth and relevance in the collected content.

2. Content Licensing

   • Grants you the right to use all generated content across your marketing channels for the duration of the agreement.

3. PeerReports Module

   • Generates targeted content to engage different personas, industries, and company sizes.

   • Customizable reports cover specific topics, competitive comparisons, and industry trends.

   • Provides unlimited category, product, and competitor comparison reports to meet your specific content needs.

4. Deliverables

   • 2 Blog Posts

   • 10 Social Cards (engaging visuals for social sharing)

   • 2 PeerQuotes (short, impactful customer quotes)

   • 2 PeerStories (detailed success stories based on real user experiences)

   • 2 Battle Cards (competitive positioning content)

   • Unlimited Website Widgets

   • One-Click Case Study Download (each review automatically generates a downloadable case study)

Value of PeerContent Features

Customer Voice as Your Strongest Asset

• Direct from Your Customers: The reviews capture genuine insights directly from your customers, offering content that reflects their real-world experiences and outcomes.

• Builds Trust with Tech Buyers: Your reviews are prominently featured on PeerSpot, where thousands of verified tech buyers conduct research and evaluate solutions.

• Highly Visible Content: Reviews surface during relevant buyer searches and appear on your dedicated product pages, maximizing exposure to decision-makers.

• Reference Opportunities: We ask interview participants if they’re open to being future customer references, giving your sales team access to valuable endorsements.

Voice of Customer Package

• Dedicated Customer Success Manager: Your dedicated partner ensures that the content strategy aligns with your business goals and scales across products.

• Unlimited Reviews for One Product Page: Builds a rich repository of detailed reviews that showcase customer satisfaction and product value.

• High-Quality, In-Depth Reviews: Each review averages 1,500 words, providing actionable insights that go beyond basic testimonials.

• Customizable Interviews: Custom Questions to ensure relevance to your current marketing objectives.

PeerQuotes Assistant

• Instantly Surface Key Quotes: Easily find the most relevant quotes for sales decks, marketing collateral, or objection-handling scripts.

• Topic-Focused Search: Enter any focus area (e.g., scalability, security) to receive quotes that align perfectly with your messaging.

• Versatile Applications: Great for sales enablement, marketing campaigns, or as thought leadership material.

PeerReports

• Scalable, Targeted Content: Customize reports for different industries, company sizes, or buyer personas.

• Cost-Effective Content Creation: Delivers high-quality, audience-segmented content without the cost of traditional research or analyst firms.

• Built from Real Customer Feedback: Reports are grounded in authentic customer reviews, adding credibility to your messaging.

• Custom Reports on Demand: Generate detailed PDF reports or buyer guides across various topics in just one click.

PeerEvent Add-On Services

• On-Site Interview Specialist: Gathers up to 10 written reviews over a single day.

• Event Content Package: Develops specialized content for event-driven marketing efforts.

• Optional PeerVideos: Add video content to engage your audience visually (available for an additional fee).