Domain Caps

Infuse:

The default is 5 leads per account, unless otherwise specified. 

In cases where >1000 leads are ordered or we have 5+ campaigns for the same end client, it may be beneficial to increase this limit but this will be addressed case by case between Infuse and Delivery.

If a lead cap other than 5 is required, include this in the RFP (lead request) to ensure volumes are properly calculated. 

Intent Macro:

The default is 5 leads per account, unless otherwise specified. 

They have recommendations, however, based on research pertaining to buying committees. For instance, SMB and mid-market they recommend around a 3-5 domain cap, with ENT domain cap recommended at 7-10. This would incorporate Director+ titles as this allows organizations to more optimally target the buying committee.

Technology Advice:

The default is 3 leads per account, unless otherwise specified. 

Should they encounter any difficulties reaching the target amount of leads, they will contact Delivery and request to raise the lead cap.

Account Media:

The default is 5 leads per account, unless otherwise specified.