Embedded Files
What to look for:
Company Data
Size - Minimum 80 employees without approval
Category - What categories do they play in on PeerSpot? Make sure there are at least 10 organic leads.
SalesForce
What is their history with PeerSpot? Do we have any connections?
Do the same in Gong
Search the Web
What are they promoting on their website?
What ads are they running on Linkedin?
Are they in the news?
Have they had funding recently?
What do they look like on our site - Peerspot.com
Traffic - How many views do they have and how many are they missing? - Can be found here.
What products are listed and how are they positioned?
What categories are they in and how are they showing in those categories?
Reviews - both theirs and their competitors.
What do their competitor's reviews say about them?
Do the same research for their top competitors.
Take a deep dive into each product
Name of Product.
Which Category.
How many visits in the past month & past 6 months
What are the popular Comparisons?
Go to Vendor Site
Scan the website for anything interesting (Customer Quotes, Customer Images)
Look at the resource library - use for emails, Case studies, and seeing profiles, find out who they are looking to promote on their site.
Their Customers
Look at their customer pages and see if any of those companies have been researching on PeerSpot. Use this Sigma Audience report to see the top companies researching and checking if their customers are on the site.
What personas do we target?
CMO
VP Marketing
-Dir/sr/manager Demand Generation
-Dir/sr/manager Growth Marketing
-Dir/sr/manager Digital Marketing
-CMO/VP
-Customer Acquisition
-regional marketing manager
-Dir/sr/manager Product Marketing
-Dir/sr/manager Product/Solutions Marketing
-Dir/sr/manager Brand and Corporate Marketing
-manager review sites
-Customer marketing manager
-Marketing Manager (with history in product marketing)
-influencer relations manager
-Competitive intel
VP
Customer Engagement
Customer Experience
Customer Operations
Client Relations
Market Research & Consumer Insights
Channel + Alliance titles.
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