PeerIntent Ads

PeerIntent Ads Programs

We're serving ads to users on the vendor’s behalf. This enables the vendor to access an audience that’s mid-funnel with high buying intent (users are aware of the problems they are facing, they are actively investigating and evaluating specific solutions and have not yet decided which solution to choose. We engage this audience with the vendor’s brand/solution).

We need assets and the landing pages from the vendor. They can also provide us with the ad copy and graphics for the promotion, or we help create those. What we can’t offer is the gated landing page with the asset behind it (exception is when we promote a PeerPaper which we create but they still need to create a gated landing page for it and host the page under their domain).

We ideally track conversions (lead form submissions) on our end so we can optimize our ad campaigns against these conversions and display conversion data on the performance dashboard which the vendor can access.

We never see what happens after a user submitted the lead form on the vendor’s landing page. We don’t see personally identifiable information about these users. Only the vendor can see that. That said, we don’t participate in data cleansing/further enrichment of these leads.

We offer this program as a 3-in-1 solution:

1. We generate traffic to the vendor’s website (PeerIntent, PeerIntent+)

2. We increase awareness of the vendor’s brand (PeerIntent, PeerIntent+)

3. We focus on generating high-quality leads for the vendor that can easily turn into new businesses with proper nurturing (PeerIntent+)
   
   

The main focus of the PeerIntent program is not lead generation, but building brand awareness / website traffic. That said, we don’t need gated landing pages here and we focus on either CPM or CTR.

The main focus of the PeerIntent+ program is to generate leads so we need gated landing pages here.

Use cases for when to use which program can be found here.

Ads-as-a-Service

We're serving ads to users on the vendor’s behalf. This enables the vendor to access an audience that’s mid-funnel with high buying intent (users are aware of the problems they are facing, they are actively investigating and evaluating specific solutions and have not yet decided which solution to choose. We engage this audience with the vendor’s brand/solution).

We need assets from the vendor, and preferably, their brand guidelines so that we could create the graphics and landing pages that would be in line with the brand.

We create the ad copy, the graphics, and most importantly, the landing pages for all the assets that we want to use in the program.

As we host the landing page under our domain (peerspot.com), we are the ones who receive the leads. The vendor can’t see any data about the retargeting lead unless we send it to them. As we use short lead forms on our landing pages (shorter lead forms tend to convert better), we further enrich lead data with what is required by the vendor (e.g. phone number, job title, etc.). There’s a huge benefit to this as we ‘cleanse’ data, we only send leads which we were able to enrich (so that increases the certainty that our retargeting leads are quality leads and have a high chance of becoming an opportunity).