Delivery Redlines

Leads:

• Discussed Filters - it is imperative that filters are discussed as there have been many occasions where the lead volume is reduced straight after the kickoff call, making the program all but unviable. For Intent leads, we also need job title filters

• Give an accurate Estimate of Leads - There are times when sales miscalculate the number of leads we can deliver

• Ensure there are available Questions in a category for Smarter Leads

• The vendor must have an SDR team that handles Outbound leads - If our leads go straight to sales or to an inbound-only team, then the program will not be successful

Sponsored Comparison

• Vendor must have at least 1 review

• Clarified categories with the vendor so that they understand precisely which categories they are getting the SC for and know how many impressions they will be receiving

• Confirm that the category is available

Retargeting:

• Correct program Length - The program needs to be at least 6 months or 1,000 clicks

• Checked the Estimator - to make sure we can deliver the number of clicks promised within the agreed time frame

• Discussed Geo Filters

• The checked vendor has a landing page and relevant assets - to run a successful program, the vendor needs to have a dedicated landing page with form fill and relevant assets.

Peer Pixel

• It must be a year-long program 

• The vendor must have 3 vital content pieces for the audience

• The vendor must have dedicated internal resources to manage the campaign

• The vendor must plan to invest at least $10k on media while bidding aggressively due to the quality of the audience