PeerIntent/Signal Leads Pricing

PeerIntent Leads

We identify companies researching you and your competitors on our site and profile the job titles most likely to be actively researched to create a low-funnel intent list. Based on that intent list, we work with our partners to generate opt-in leads from people who download our buyers guide for your category. [Signal Leads do not include our PeerIntent signals]

We charge $80 cost per lead for PeerIntent and Signal Leads.

Custom Questions:

Unfiltered Custom Question: additional $10 per question (up to 2 questions)

Filtered Custom Question: additional $20 per question (up to 2 questions)
**Can do a combination of both but can only maximum 2 questions for any given program**
Example:
If a customer wants a PeerIntent Lead with 1 unfiltered question & 1 filtered question, the cost per lead would be $80 + $10 +$20 = $110

BANT Question:

BANT questions are up to 4 questions. We don't charge per question or whether it is filtered or unfiltered. We charge a flat rate for the BANT Unfiltered or Filtered questions, which is $200 per lead.

Example:
If the customer would like 3 unfiltered questions and 1 filtered question, the cost would be $200.

Add-On Services for PeerIntent/Signal Leads:

• Double Touch - $30 extra per lead

• Nurture - $60 extra per lead

• Tele - Marketed - $75 per lead

Definitions:

1. Filtered Custom Question: A custom non-BANT question is filtered to a specified answer choice. Only leads that answer the question to the specified answer choice will be sent to the customer.

2. Unfiltered Custom Question: A custom non-BANT question is unfiltered to a specific answer choice. The lead will answer the question and be sent irrespective of the answer chosen.

3. BANT Leads: A BANT Lead is a lead who has answered a specific set of questions to diagnose budget, decision-making authority, need, and timing. The set of questions includes up to four filtered or unfiltered questions.

4. Double Touch: The lead will receive a second content asset by email after the initial content download.

5. Nurture: After the initial content download, the lead will receive a 4-6 step email nurture. This program includes reporting on which lead engaged with what asset.

6. Tele-Marketed with Call Notes: A call agent will call the lead to verify his/her contact details. Only verified contacts and call notes from the conversation will be sent to the client. This verification is typically paired with up to 4 unfiltered or filtered BANT questions.