New Beer Process

Every time the brewers add a new beer to the portfolio, several other departments are required to work in support of bringing this creation to life without delay or incident.

The atomic unit for this assembly line to commence is when our Head Brewer (Matt) fills out the New Beer Form - Logistics Track. That form triggers each collaborator to begin taking steps to ensure the beer is legally able to be sold in each market we're distributing to. It also prompts the marketing team to begin any required label development with enough lead time to have a thoughtful, non-rushed go-to-market plan.

To guarantee an organized and transparent process, each new beer will be set up as its own Basecamp Project. When the new beer form is received, Ops (Jessica) will set up a new template with the subject:

BrewOps: New Beer Launch: <BEERNAME>

The template is already pre-populated in Basecamp (see screenshot below for how to find it).

Ops (Jessica) is responsible for filling in the owners and due dates for project management associated with each step listed under the "Foundation" + "Legal & Compliance" sections of the template.

Once we're nearing the release date of the beer, Head Brewer (Matt) fills out the New Beer Form - Marketing Track. At that stage, Marketing (Cindy) will project manage the "Assets" + "Promotions" elements of the Basecamp project.

If there are any questions, concerns, or ideas about how to improve this system, please share them with Jared, Lisa, Jessica, & Josh to streamline the systems. Ultimately, Lisa will own this but we're going to give her a bit to get up to speed before that is codified.

Updating Information For Existing Beers

Whenever there is new information about an existing beer (e.g.: new ABV, an ingredient change, etc), the head brewer (Matt) will share the details with newbeer@threesbrewing.com:

That alias is populated with the following stakeholders, who will confirm that the information gets updated in all of the proper places:

• lisa@threesbrewing.com - responsible for updating V3 and any other sources of truth

• marketing@threesbrewing.com - Cindy will oversee any updates to the website, newsletters, etc.

• will@threesbrewing.com - he will update our listings on Untappd, Beermenus, etc.

• distro@threesbrewing.com - Sales (Justin) will update the weekly beer menus and one-sheets

• mods@threesbrewing.com - the managers will certify that menus have been refreshed