Social strategy

Social Strategy 2022

Branding

• Voice: Tonal Matrix outlined here

• Brand Guidelines: here

• We take beer seriously, but we don’t take ourselves too seriously.

  • Beer:

    • High-quality photos in proper glassware (when applicable)

    • Talking about the craft and process

  • Ourselves:

    • Lifestyle and what we’re doing while we’re drinking

Pillars

Where / Platforms

How: Tease, Launch, Sustain

• Each release is divvied up into three parts

  • We want to remind people of our new releases (and talk about them more than 1x) so there will be multiple posts of our beers. Not all may necessarily be in the feed, and this approach may not always apply to all beers, but the more ideas we have, the more ways we can try to attract people to our offerings.

• Examples:

  • Tease

  • Launch

  • Sustain