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Growth Marketing is a data-driven approach that uses tests to determine how to optimize results. Our main objectives in this area are to acquire new customers, retain existing customers and increase profits.
In order to achieve these goals we have a holistic framework that involves an multichannel strategy that includes, search, social media, email, promotions and more.
As of April, 2020, we added an outside consultant, Schuyler Pham, to work with our team to help craft strategies and tactics in this area. The plan for our collaboration lives in the Growth Marketing Rolling Agenda.
Major channels we're focused on in this area include:
More SOPs will be added to each of these areas in time, but for now, below is a ink to the G-drive navigation featuring content for everything we do in this area.
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