for location/public event managers

Marketing Promotion For Your Event

• If you would like marketing to promote your event, the event manager should fill out this form 2 weeks prior to the event date.

  • Event managers should be empowered to create their own collateral for promotion should the two-week cutoff be missed. Here are templates for Instagram stories and posters. The Canva login can be found in OnePassword.

    • Any printed posters should be framed and hung, or added to the clipboard wall if in Gowanus.

  • If it is an event involving a printed menu other than the standard bar menus, the InDesign template can be found here

• During events in your space, the MOD should capture video/photo content and add it to the respective folder for your location with the event name and date in the file title, or as a separate folder name. This will aid in future event marketing.

Post-Event Followup

• Event Manager/MOD during the event should file images they captured in the correct location folder, if they have not already done so.

• All created signage should be taken down.

For marketing

Promoting Public Events

• Marketing is to print and hang posters for events throughout spaces.

• Weekly on Thursdays, marketing should produce and post Instagram stories highlighting that week's upcoming events.

• At the start of each month, Marketing sends an email highlighting events in the month ahead to the Klaviyo local delivery audiences.

• Events should be cross-posted on Google My Business, Facebook, and Eventbrite.

  • In addition to these platforms, our website's public events calendar should be updated. See below for instructions.

Updating Website Public Events Calendar