Email Marketing

D2C Email Marketing

General Info:

• We use Klaviyo for all D2C emails

• We traditionally send one "Weekly Beer Menu" email (WBM), every Thursday to all audiences featuring what beers we canned/released that week

• Occasionally, we will send an additional editorial email

• Our primary email segments are:

  • Delivery: local to NYC within our delivery range

  • Long Island: local to LI within our delivery range

  • NYS Shipping: customers within the state that we ship to

  • Shipping: everyone else outside of NY

• Each email segment should receive catered content and updated directional links depending on their location/interests

• All email analytics can be found in our Marketing Scorecard document

Corporate Email Marketing

• Our corporate audience receives the most emails leading into gifting season and employee appreciation day in March.

• We are working to grow our lists by doing outreach, however, the current list is a static one that does not sync with Tripleseat.