Google Accounts Structure

Each country will have a separate Google Tag Manager and Google Analytics account, to which the global marketing team will have access as administrators.

Within Google Tag Manager, two containers will be created for each country:

• Anicam Box Express (country) container

• Anicam Store (country) container

Within Google Analytics, two properties will be created for each country:

• Anicam Box Express (country) property

• Anicam Store (country) property

Each country will have the freedom to add landing pages and different views according to the local campaigns and projects they carry out.

Currently, the Google Ads for Casillero Virtual 4-72 and Anicam Colombia are being managed in a single account. However, separate Google Ads accounts will be enabled for each country, allowing for independent budgeting and reporting from the rest of the countries.