Meta Accounts Structure

Each country will have a separate Meta business account that can be managed primarily through the marketing email created for that country (see "About Corporate Emails" section). However, the global marketing team and the CEO of Anicam will have administrator access to these accounts.

All relevant business assets should be grouped within this business account, including the fan page, Instagram account, advertising account, pixel, catalog, among others. This ensures that all necessary resources for effective management of the business account are in one place, facilitating coordination and control of marketing activities.

IMPORTANT: Although two business lines (Anicam Box Express and Anicam Store) will be operated in each country, there will be only one fan page named "Anicam (country)" and one business and advertising account with the same name. It is important to note that these accounts will have the name "Anicam (country)" for each country, as shown in the following example:

Regarding the Anicam Cargo business line fanpage for each country, direct coordination will be made with the Anicam Cargo USA marketing manager. Initially, it is not considered necessary to create a local fanpage or Instagram account for Anicam Cargo, unless specific customer acquisition strategies are required in a particular country. In that case, the necessary actions will be discussed and coordinated with the Anicam Cargo USA marketing manager and the corresponding local marketing team. .