Videos in Vertical Format

As part of our focus on social media for Anicam's global expansion, we want to share a key finding we've discovered. After testing different types of content, we have found that vertical format videos (1080 x 1920 pixels) featuring a model in front, in the style of reels or TikToks, perform the best in generating engagement, reach, and digital presence.

To facilitate the implementation of this strategy, we have created a folder in Google Drive containing all the videos we have uploaded since the beginning of 2023. Each team in each country should use it as a source of inspiration or even directly use those videos that do not specifically mention Colombia or dates related to this country. Here's the link to the folder:

It is important to ensure consistency on our social media by using these videos and following this approach, so that our online presence remains strong and effective in all of our operations around the world.

Regarding the production of these videos, it is essential that they be recorded by models, preferably female, who possess communication skills in front of a camera and a good understanding of the business model. Additionally, it is important that they know how to edit videos and have an understanding of how to capture the audience's attention, especially in the first 3 seconds of the video, as this is crucial for keeping users interested in watching the rest of the content.