Mass Emails and SMS

After conducting several months of testing at Anicam Colombia to determine which campaign settings generate the best advertising and conversion results for registrations and sales in the store, it was found that the most effective campaigns for producing tangible results are those with conversion objectives, both in Google Ads and Facebook Ads.

Another critical factor in maintaining commercial growth is retaining customers who created accounts several months or years ago and continue to use the service. In Casillero Virtual 4-72, 90% of monthly shipments are made by accounts that were not created in the last year. To achieve this, a thorough commercial analysis must be carried out to identify customers who sent the most in the past but have stopped doing so in the last 3 months. These customers must be reactivated by organizing a call campaign or sending mass messages via WhatsApp.

Remarketing strategies are also crucial for converting website visitors into users and users into customers. It is recommended to implement remarketing at different levels depending on the level of investment available. The most effective efforts are:

Remarketing of educational videos to Facebook or Instagram users who have viewed advertising videos on social media.

Remarketing via WhatsApp to all users who have created accounts but have not yet made a shipment with their virtual mailbox (have not pre-alerted for the first time).

Remarketing with a conversion objective (account creation) to people who have visited the website in the last 30 days.

Remarketing by phone to all users with a created account but who have not yet made their first shipment.