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Sven Magnusson, a Unique Voice in Swedish Cultural History

My wife Margaretha and I are often visiting the town of our birth, Karlstad, beautifully situated by the river Klarälven. Strolling in the charming old parts of the city we usually pass a house with the adress Västra Kanalgatan 18. This place was for many years the home and editorial office of Sven Magnusson (1930-2008), author and editor of the Swedish magazine Sökaren (The Seeker) 1964-2008. For more than 40 years his magazine published serious articles on alternative spirituality, UFOs, paranormal phenomena, parapsychology, healing, philosophy and religion.

Östra Kanalgatan 18, Karlstad. Sven Magnusson´s mother Hildur in the window.  Photo by Sven Magnusson 1978

Sven Magnusson as teenager

Sven Magnusson was born i Karlstad 1930. As a teenager he observed a UFO in the Summer of 1946, the year of the Swedish Ghost Rockets. He commented on this incident in his magazine Sökaren 1996: ”I was sitting at a window in an office, rather bored, when suddenly I had the feeling that something is going to happen. Looking out of the window I observed a small round object passing across the sky at high speed… The object was not luminous. I got up and watched through the window how the object disappeared among the clouds. At home I told my mother of the incident. She had also observered the object when she was out in the garden… I can´t find any natural explanation to my observation. At the time I believed it could have been a craft from another world.”

As a young man Sven moved to Stockholm, working as a clerk at various companies. It was here his spiritual quest begins and he read everything he could find on UFOs, parapsychology, spiritualism, healing etc. During evenings and weekends he visited various religious and spiritual groups: Mormons, Baptists, Salvation Army, Christian Science, Theosophists, Rosicrucians and many other organizations in the Stockholms area. Sven became a member of the one of the first UFO societies, Ifologiska Sällskapet and read all the classic contactee books by George Adamski, Danieol Fry and others. During these years he also became a vegetarian. After many visits to spiritualist mediums he became rather disillusioned with the messages and was instead attracted by oriental philosophy, especially as presented by Paramhansa Yogananda in his book Autobiography of a Yogi. As Sven Magnusson was fond of writing he began formulating ideas for a new magazine, covering his own interests. After a short period of skepticism he renewed his spiritual search and founded the Magazine Sökaren (The Seeker) in 1964, ”much as a form of personal therapy”. With no journalistic experience the beginning was hard and demanding, economically as well as practically. But with idealism and tenacity Sven succeeded in recruiting many of the best writers on philosophy, religion, parapsychology, UFOs, New Age and also authors from the mainstream cultural elite like Alf Ahlberg and Werner Aspenström,  Even the conservative, Catholic writer Sven Stolpe expressed in 1976 his admiration for the somewhat heretic magazine: ”Sökaren is a serious and fine magazine, excellently edited by Sven Magnusson. He is interested in parapsychology, unusual psychic experiences, the borderland of science and the possibilities of higher and more profound knowledge.” 

The first issue of Sökaren 1964

 From very humble beginnings Sökaren´s circulation increased and by 1975 the magazine received an annual grant from The Swedish Arts Council. This made it possible for Sven Magnusson to work full time as editor. The income was still very meager but Sven was a vegetarian and lived a simple, almost ascetic life in his small apartment. This simple life was no problem as he loved his work. In the 1970s several freelance writers published their articles in Sökaren. I was one of them. Sen also bought and translated high quality articles from many foreign magazines. Sökaren reached its circulation peak in the beginning of the 1980s, with 3.000+ subscribers. Sven Magnusson published articles both by skeptics and ”believers”, something he was often criticized for. The open debate and dialogue between opponents was an important policy and Sven had the, today unfortunately not so common, tolerance of other views than his own. During my rabulist, secular humanist period I wrote several very critical articles in Sökaren which resulted in a suggestion that I should be banned from publishing. Although at that time my views were definitely not on line with Svens personal philosophy he defended me officially with this short sentence: ”Håkan Blomqvist will continue writing in Sökaren”.

In 1982 Sven Magnusson moved back to Karlstad, combining editorial office with his home at Östra Kanalgatan 18. During the 1980s he was now and then interviewed by the local newspapers as it was regarded as somewhat unusual that a specialized magazine had a larger circulation that one of the local newspapers Karlstads-Tidningen which had 2.800 subscribers compared to Sökarens´ 2.950. When the amount of subscribers decreased in the 1990s Sven Magnusson for a couple of years merged his magazine with the more popularly oriented publishing company Energica. But the more market oriented ideology of Energica did not appeal to Sven who wanted a more intellectual quality magazine and the cooperation ended in 1994. In his editorial he wrote: ”Too me the spiritual quest is something deeply serious. I cannot and will not make popular journalism of this searching”. Besides his editorial and publishing venture Sven wrote several books on new religions, the new age movement, paranormal experiences and UFOs. Books that received favourable comments in the press and can be found in most libraries in Sweden. He was deeply fascinated by the UFO enigma and corresponded with ufologists and contactees around the world, Daniel Fry, Ray and Rex Stanford, Allen Hynek, Jerome Clark and John Keel.

Sven Magnusson 1977. Photo AFU

Sökaren was often regarded as the voice of the New Age-movement in Sweden but it was not an uncritical and naive forum. Instead Sven Magnusson traced the new age ideas to philosophers and psychologists Pierre teilhard de Chardin, Carl Gustav Jung and Abraham Maslow. As editor he wanted to present the more profound and intellectual new age ideas and was critical of the popular, mass market new age underground with its unfounded claims and focus on money and easily attained happiness.  In his personal lifeview Sven was the eternal seeker. He was both openminded and critical, referring to himself as an agnostic attracted by Vedanta philosophy and the ideas of unity mysticism. Although he didn´t define himself as an esotericist he often wrote about Theosophy and the Ancient Wisdom. Convinced that we live in a much larger reality, a multiverse, his life and publishing venture was a one man crusade against the reductionist, materialist worldview which he constantly challenged with new intriguing data from the Forbidden Sciences. Sökaren influenced a whole generation seekers and investigators and represented a unique voice in Swedish cultural history.

Sven Magnusson 1996. Photo Håkan Blomqvist

I leave the last word to the bold, wise and humble philosopher from Karlstad as expressed in his magazine Sökaren 1996:
”Ignorance is natural. We are not born with knowledge. But you can enter a wise journey of seeking, listening to knowledgeable and critical persons, reading good literature and not naively accepting everything. Choosing a wise journey of seeking is to increase your knowledge, sharpening your reasoning ability and after in depth study leave the views who are not grounded in experience and reason. The critical mind is the number one instrument for the seeker.”

Published on blog May 4, 2017

  

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