Uitgebreide product-markt matrix

Bron: H. Igor Ansoff, corporate Strategy, An analytical Approach to Busniness Policy for Growth and Expansion, McGraw-Hill 1965, 1968 Penquin Books 1971 P.116

Bron: http://www.businessmodellen.com/UserPage.aspx?ID=31

Bron: http://www.intemarketing.nl/marketing-modellen/ansoff-model