DNA Journey Ad by Momondo (VIDEO)
The video starts by posing the question, “Would you dare to question who you really are?” It then starts to show short clips of 67 people from around the world talking about their backgrounds and heritages. All the participants appear to know their family tree well, and predicted a DNA test would show little diversity in their backgrounds. There are a few ethnocentric views and some suggesting they think more of their own nationality than people from other countries. At the end they all take a DNA test. The group was invited back a few weeks later and the participants were asked to open an envelope which would reveal a breakdown of where they were from. I’ll not spoil it for you, so please watch to find out how it turns out.
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It’s easy to think there are more things dividing us than uniting us. But we actually have much more in common with other nationalities than you’d think. If you dare to question who you really are, head to http://momon.do/Lets.Open.Our.World to WIN your own DNA journey: a DNA kit and the chance to visit every single country you're from!
Let’s Open Our World is an invitation to cross boundaries, embrace our differences and open our world. At momondo we believe that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
To celebrate diversity in the world momondo presents The DNA Journey: a journey into who we are and how we are all connected as a global family. We asked 67 people from all over the world to take a DNA test, and it turns out they have much more in common with other nationalities than they would ever have thought.
You can help us spread the word by sharing this video, and get a chance to win your very own DNA journey to travel to all the countries found in your DNA from at letsopenourworld.com.
You can watch more from Aurelie and Jay here: http://momon.do/DNA.Playlist. Aurelie is in for even more surprises – and it turns out that Jay isn’t just British and German …
More about our vision:
www.letsopenourworld.com
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The film was shot in Vega, Copenhagen, Denmark, created by &Co and produced and directed by Bacon, Jeppe Rønde.
momondo is a free, independent global travel search site comparing billions of cheap flights, hotels and car hire deals.