Redraw the Balance. Experiment. Jobs (videoclip)
https://www.youtube.com/watch?v=qv8VZVP5csA
This powerful film from MullenLowe London provocatively captures how, early on in their education, children already define career opportunities as male and female. When asked to draw a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were female. It's time to #redrawthebalance. Find out how you can support the cause by visiting: in http://www.inspiringthefuture.org/
More information available from http://creativity-online.com/work/inspiring-the-future-redraw-the-balance/45935
Kids' Drawings Reveal Gender Stereotypes in an Eye-Opening Spot
Film by U.K. Educational Charity Asks Children to Draw Three Professionals
By Alexandra Jardine. Published on Mar 14, 2016
Inspiring films advocating gender equality are everywhere these days, from #LikeaGirl to the plethora of campaigns that broke on International Women's Day last week. But this thought-provoking film from U.K. charity Inspiring the Future shows that society still has a long way to go in defining gender roles more equally.
MullenLowe London made the documentary-style film pro bono for the charity, which connects schools with people from the world of work. Filmed in U.K. primary (elementary) school Whistable Junior School, it sees children aged five to seven being asked by three women posing as "teachers" to draw a firefighter, a surgeon, and a fighter pilot.
The children enthusiastically start drawing, and go on to create 66 pictures in total -- but only five of them depict women. They are then asked if they would like to meet real-life versions of these drawings and the "teachers" return to the classroom in their uniforms, revealing themselves to be the surgeon, firefighter and Royal Air Force pilot. The film ends on a note of hope as the children listen enthusiastically to the three women talking about their jobs.
Directed by Matt Huntley for Burger Films, the film will be supported by further online content giving an insight into the three professional women's experiences, and Inspiring the Future is urging people to share it to raise awareness of how much needs to be done to tackle gender stereotyping. To make a difference volunteers can sign up on its website to pledge to take one hour to chat to children about their career.
Film Shows Kids As Young As Five Have Already Picked Up Gender Stereotypes
The children were asked to draw pilots and surgeons - and most drew men.
16/03/2016 13:42
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A new short film has highlighted how children as young as five years old have already learnt common gender stereotypes and think of certain career opportunities as being more likely to be filled by men.
Kids in a school were asked to draw people in job roles, including firefighters, surgeons and pilots.
“Have a think in your head what this person looks like to you,” one of the teachers asked them.
Out of the 66 pictures drawn by the children, 61 pictures were of men and only five were of women.
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Children were filmed at Whitstable Junior School in Kent, - pupils from other areas were brought in to balance the age groups and diversity.
The children then witnessed women come into their class dressed in the uniforms of these stereotypically “male” jobs.
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The video, named “Redraw The Balance”, was created for Inspiring the Future charity by MullenLowe London.
The charity wanted to capture how, early on in their education, children already define career opportunities as male and female.
They are asking volunteers to sign up to their Inspiring The Future project and pledge one hour to chat to children about their future career prospects.
Russell Hobby, general secretary of the National Association of Head Teachers(NAHT) said he feels the video will help transform the way children think about the opportunities that lie ahead.
“It helps to break down gender stereotypes and preconceptions, improving life chances, especially for those living in areas of deprivation,” he said.