During this week, we plan to craft an action plan that would be applicable to pitching sales to companies that would be more receptive to our concentrates.

At this juncture, the following are our prospective clients:

• Food Distributors (eg. 7-Eleven, privately owned convenience stores)
• Western bank offices in Central Business District
• organizations in school (NTUitive, CAO, SCBE)

The initial plan was to understand the what potential problems that these companies have in general, where we can then provide a solution them. Our value proposition lies on quality coffee, convenience and competitive price. Companies can turn to us for beverages services, should they have events and networking sessions, where cold brew concentrates that come along with a variety of coffee recipes, complements well to the mentioned events. We can also

However, I realized we lacked credentials in our business in this period of time, where we are considered to be growing a home-based business. Minimally, we will require to have our business registered through ACRA and third-party insurance to safeguard the owners' personal interest against any unforeseeable circumstances on our business.

After discussion with some of my group mates, we were thinking of trying to pitch to start-up companies who may not require us to have our credentials established to have our closed sales.

I have also contacted with potential F&B outlets in school, to research and understand more about their offerings, in search for opportunities that our cold brew concentrates can value-add to their business and contribute to their profit.

Hence for this week, we have came up with pitch deck slides that would aid in our presentation in our sales pitch to prospective companies.