New range

In light of all the customer feedback we got that they wanted something on-the-go, they wanted more variety and more fun, we decided to finally launch our 3 new flavours along with a ready to drink black cold brew as well.

The 3 new flavours were Mocha, Latte and Oatly Latte. These were an instant hit on Instagram and my friends flooded me with requests. The R&D team did tasting and research on the flavours and decided to go with these three.

I feel the Oatly Latte would give us an interesting edge when it comes to attracting customers. We could also look to pushing our brand as a sustainable, vegan brand when we use Oat milk which would give us entry into an entirely different market segment.