MIE Presentation

As cold brew concentrate is still a relatively new concept to most Singaporeans, we wanted to create an experiential presentation for our audiences. Our group prepared cold brew for the class to test out during our presentation. This served a double purpose of having a focus group as we collected feedback about our class' receptiveness towards our cold brew concentrate.

With the feedback of our class, we will refine the taste of Alpaca Brewery's cold brew concentrate. Additionally, there were concerns about general receptiveness towards cold brew concentrate as it is still a foreign concept and more effort would be required to persuade customers to purchase our cold brew concentrate. Taking this into consideration, we strive to better communicate our product to our audiences.