19th October Business Pitch

Marketing

We plan to get the word of alpaca coffee out there through Exam Welfare Pack giveaways. I am in the Hall Council for Hall 3 and we plan to get residents of Hall 3 to taste our coffee, fill up pre order forms and give us feedback.


Putting things together

We finally presented our business plan and our findings using this website.

The feedback was quite good, there were questions mostly regarding marketing and how would we stand out from the huge competition in the market. Our biggest strength is the networking and connections at our university which give our brand intangibles that other brands do not. We plan to leverage on this to make ourselves stand out.


We also plan to price affordably. We want to position ourselves as good quality and reasonably priced.