Its amazing how this 6 month journey has ended! Today was well-spent presenting all that we have done in the last months and on top of that we got to see what the other groups have been doing as well.

By biggest takeaway from Hallistic was their comprehensive marketing strategies. I really liked how they were able to reach out to so many different marketing channels through their business model. I felt their method of handling the chats were also appropriate for each platform. Reddit was an interesting platform that they attempted, and their posts were up to trend and was a good way to reach out to exchange students. I think their point of sale (POS) system handled their large sales volume well and they were smooth in their administrative tasks as well.

Animal Kingdom really took an interesting take in marketing with their thought-provoking strategies that delivered high viewership for the business. It made me think about how applying risky strategies that could deliver valuable contact points with the customer. Adrian's idea to take the negative PR to build sales through crowdfunding their next guerrilla campaign was brilliant as well.

I was really proud of my team for putting together such a strong presentation on strong notice, I hope that batch 53 will be able to benefit from the lessons shared from all groups in their own story.