22nd Nov | High Stakes Week

IKEA Shipment Delayed

Our initial plan was to launch our cold brew concentrate to students during their final examinations period. However, our IKEA shipment was delayed by two weeks and this affected our launch plans as we could no longer make it in time for this peak period. This was an unforeseen circumstance and I was upset because our plans could not be carried out.

Nonetheless, we still wanted to move our project forward as much as possible and did taste test with our friends to get more feedback about our product. We are still determined to get our project into the market but we will need to find another way to enter the market in a prime time.