For this group meeting, we came to an agreement to focus more on planning and executing our business presentation framework, based on the deadline in the early march.

We also came back to evaluate and analyze on the outcome of our sales and marketing efforts for the previous weeks.

For B2B:

• Realization and understanding the need to have our central kitchen and licensings as legislated by the local government.
• Increase in product diversification to cater to a larger target market.
• Innovate in the taste of the product to one-up and compete against our competitors (in terms of taste, aroma and smoothness)

For B2C:

• To come up with an attractive advertisement message to penetrate into online channels to reach out to students. For example, NTU foodkakis, a Telegram channel where students order food delivery. In the current epidemic situation, food-delivery is considerably a good market to penetrate.
• Physical marketing efforts seem to not show ideal results. 400 copies of brochures have been distributed in a hall setting, with a 1% conversion to purchasing our cold brew
• Innovate in the taste of the product to one-up and compete against our competitors (in terms of taste, aroma and smoothness)

On top of that, we came across an opportunity, where a Singapore-based cosmetics company named "Macqueza" approached us through our Instagram page, in expressing their interests to collaborate with us. We are excited to realise the idea of marketing ourselves and our value propositions to a physical crowd, to gain a fruitful entrepreneurial experience and scale up our business too!

In the meantime, I have an idea in mind which I would like try out; Research and Development. Since I am also in charge of production, I could make use of the existing resources and other possible condiments to come up with unique flavours. As such, the group have agreed to meet the following day to execute the idea, with the aim to commercialize 2 new flavoured products.