26th Jan- Product launch review

The weeks review

It's almost 2 weeks since we launched the product in the market. Our (Adnan and I) agenda for these 2 weeks was to get minimum of 20 bottles out and sell. I am extremely excited to share that until this date we have been able to sell almost 30 bottles. Here is a summary of reviews:

Positive

  • Perfect for coffee lovers
  • Reasonable price
  • Great product
  • Love the taste

Improvements

  • Add the feedback form in the qr code of the Alpaca label
  • Add more about cold brew coffee and its speciality
  • There could be a booth for tasting before buying the product
  • Add the best before label in the bottle

Moreover, to add to the marketing, we had a photo shoot session on 21st Jan. With new pictures, we updated our Instagram feeds. With new images on the Instagram page, followers increased to about 70 till this date. Proud moment for us all!

Furthermore, I personally asked customer reviews after selling each bottle and asked customers who loved our product added it on their Instagram feed. Below are few examples of such publicity: