21st Jan - Photoshoot
Shooting
Jade came up with the amazing idea of using Connect71 cafe as our photoshoot location and it was great! Me and Jade took some really aesthetic pictures (thanks to her, I learned more about product shoots) and it created a more fun environment and bonding between the team as well. Everyone was particularly excited about taking their own pictures with the cold brew, it made us feel special and connected to the brand.
Branding
The goal of this photoshoot was to generate content for our Instagram page. We wanted to connect to the customers, fit ourselves into their daily lives using our content. This is why we took pictures of Alpaca cold brew with pastries to perceptually position ourselves as a breakfast drink. We wanted them to know that Alpaca cold brew is the perfect wake-me-up drink.
