Finally! Our first attempt in our B2B sales pitch!

This is Mr Soh, co-founder for The Crowded Bowl.

Mr Soh believes in providing healthy foods for current generation who is becoming more health-conscious, at a competitive price.

He oversees all his 6 outlets in Singapore currently, monitoring operations.

Prior to the meet, I did some research and analysis on their menu, as well as the customers that they serve. Their business seem sustainable based on long crowds seen even 30 minutes before meal times.

Here are some observations that I made:

• Majority of the customers have been consuming the salads with their water bottles on their tables.
• There seem to be no established beverages line to serve their customers, along with their salad bowls.

This was an opportunity for me to contact Mr Soh, to provide our value proposition as a solution to his business problems.

Along with Leon and Gabriel, we finally met Mr Soh to understand more on his entrepreneurial journey.

Here are some advice we gained from Mr Soh:

• To do B2B sales in the F&B industry, we need to comply with the food legislation in Singapore. (Central Kitchen etc.)
• Find out why previous customers would continue to buy our product.
• Find out why previous customers would not continue to buy our product.
• Improve our B2C sales to strengthen AlpacaBrewery's credentials.

From here, we can consider adopting a group-buying concept where we may bypass the regulations legally. On the other hand, focus on our B2C sales. We will start pushing our sales in our respective halls and faculties soon!

Background Story

His family's business, focusing on serving vegetarian food, was his motivation to start-up his F&B business.

Through our personal conversation that we had with one another, Mr Soh did share about his business problems, one of them which AlpacaBrewery could be a solution. However, as we do not have a central kitchen that we operate on currently, it was not practical achieve a collaboration with Ms Soh.

Despite not achieving a collaboration, I gained an entrepreneurial friend! Mr Soh was open with his business and life experience, and gave us advice on how we can boost our sales on a B2C

(Shown in bullet points above)

He believes that by doing so, our business establishes a strong foundation, where we can focus on boosting our sales and marketing efforts to more people, while our existing customer pool can be our foundation in our passive revenue generation.

Mr Soh also suggested that we should continue to gather more data from our target market. He encouraged us to approach more students with free samplings to gain feedbacks on where we can improve our product offerings, or even our sales and marketing strategy.

Mr Soh also believes that in reality, "calculated risks" which an entrepreneur takes tend to be at a 50% success rate. As such, Mr Soh's mentioned that his decisions on starting up his F&B business and business expansion were maonly based on entrepreneurial motivation (as well as family responsibilities).

Finally, Mr Soh stated that if we had complied to the food regulations, he would be receptive to a collaboration with us!

Going further, he advised us on getting more feedback with other potential business owners if they would be willing to pay for our value propositions. The higher the proportion of the potential owners are willing to collaborate with us, the more justified factor that we should consider in investing in a central kitchen (with the lowest possible cost) and other necessary license.

I am honoured to gain a friend!