Product Branding

One of the issues that we faced was that the bottles that we have gotten are unbranded, and it was hard for customers to associate Alpaca Brewery with the cold brew concentrate that they were drinking. Thus, we have decided to design product tags for our cold brew concentrate bottles.

As our brand and product are still at its infancy stage, I wanted to create a product tag that was both striking and informational. On one side of the product tag is our branding and social media contacts while on the other side is recipe using our cold brew concentrate. This helps to create brand recall and educates customers about our product.