Audience Development

Objectives:

 - To continually grow our audiences

 - To ensure engagement of under-represented groups and our local area does not suffer as a result of increasing regional and national profile.

 - To deepen our relationship with our audiences

Quality Management

 - Audience development ‘owned’ by the General Manager, empowered to drive activities in Marketing, Front of House, Creative Engagement

 - Recording and reporting of audience numbers and characteristics

 - Weekly discussion at Staff meetings of Audience development

KPIs

 - Increasing audience numbers

 - Representative diversity

 - Number of Passports sold and Supporters recruited