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Objectives:
- Steady income from small grants to support artistic and creative engagement programmes
- Renewing and expanding strategic relationships to provide significant core income
- Efficient management and predictable income flow
- Arcola Profile amongst ‘the-great-and-the-good’
Success looks like:
- Sufficient and predictable income
- Bids securing money for planned programmes, not creating additional work
- Viable revenues generated to support fundraising activities
- Profile leading to invitations to bid for invite-only programmes
Actions:
- Commercial sales inspired approach with probability-weighted pipeline guiding activity
- Stratified bid-writing team including experienced senior managers and junior support
- Commission-based framework for driving smaller bids
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