United States Rubber had a full page to announce that “Lastex” was finally coming back into lingerie now that the wartime rubber shortage had ended. Jantzen advertised that its girdles with Lastex yarn were as flexible as your young bones. Burlington Mills showed an elegant woman in a rayon faille crepe lined with Bur-Mil. Celanese showed a jersey of synthetic yarn as the “gown to go dreaming.” Fiberset Fabrics from Bianchini Ferier had a special treatment said to prevent shrinking, stretching and sagging.
An ad for North Star blankets showed a young mother in a bed with blue upholstered headboard and pillows as her husband brings in breakfast, her son carries in presents and her daughter hands her a bouquet of nosegays. Purrey had a “miracle blanket” of rayon and wool from Nashua. Cole of California pitched a two piece swimsuit with skirt. King Size touted its wallets for women.