Bloomingdale’s also took out substantial ad space in the Sunday News of April 14. with a full page ad for the basement shop at the subway level where shoppers could find blouses, raincoats, mink and kolinsky furs at $22 per skin, coats, suits, plastic shower curtains, slipcovers, bath mats, a five-piece colonial bedroom set and a wide variety of products for the the new baby. They also could get a permanent, no appointment necessary. Rusco metal combination screen and storm window could be found on the sixth floor; the ad included a mail-in coupon to request a rep to come to your home for an estimate and you could order on convenient budget account or under FHA terms with up to three years to pay with a small service charge. Bloomingdale’s ground floor flower shop was open all week from 8AM-9PM and, for that last-minute holiday gifts, Easter from 8 AM to 2 PM. Phone orders were filled within the delivery area (14th-125th Street). Gardenias, Easter lilies, hydrangeas, rambling rose, cinneraria in full bloom and growing in gaily decorated pot were featured. There was also an Easter sale in the sky greenhouse on the seventh floor.
Lambert Brother's, the neighborly jewelry shop since 1877, was a block away on 60th and Lexington offering rings from a simple 14 karat gold band for $10.95 up to a $200 circlet set with 14 diamonds on platinum and 14k gold setting.