The Mirror had fewer major advertisers than either the Sunday News or The Sunday New York Times that day.
Among the advertisers were some of the low-to-mid end department stores that advertised more extensively in the News. As in that paper, ads for bargain basement merchandise predominated. Stores that ran ads included Hearns, Lane Bryant, A&S, Gimbel's. Ludwig Baumann's furniture store, Macy's, Oppenheim Collins, Bloomingdales (which noted shipments of boy's "dungarees," which was what jeans were called back then, and Navy surplus raincoats among the items available in the basement), Davega's radios and phonographs (22 stores in the metropolitan area), Coward Shoes, Wise Shoes and accessories, Finlay Straus Jewelers (costume jewelry), Busch's jewelers, Michael Brothers, Hechts, Spear's Furniture and Sach's Quality Stores.
A small ad offered chinchillas to raise for profit. There was a full page ad for American Wildlife a 778-page reference book with 327 photos, including six pages of full color plates, You could keep it at home for free, then pay monthly installments on the $3.50 purchase price. Another full page ad touted The Book of Houses for those interested in building their own house.
Toni advertised its home permanents. For 25 cents you could get a catalog of movie newsreels; the available titles included "Swim Suit Revue," "Diving Exhibition" and "Rhumba." There was a plethora of mostly small ads for rheumatism and headache remedies, treatments for piles and other bodily scourges, trusses and denture fixatives. Mirror readers apparently treated their ailments themselves.