The Sunday Times

The Sunday Times was read by much of New York City's affluent, upwardly mobile, educated or politically active social classes. It took its role as newspaper of record seriously, sometimes to its detriment. It could be deadly dull, earning it the nickname of the gray lady. It depended a lot in its coverage on official reports and statements and speeches and relatively little on the sort of human interest and shoe leather reporting that enlivened the competition. National and international news was its forte while the lives of ordinary New Yorkers was covered in more depth by its rivals.The outer boroughs barely existed in the Times world view.

The Sunday Times had a fraction of the readership of The News and The Mirror and was not even the most widely read broadsheet: the Journal-American had that honor. But because its readership was important (or self-important) and because it sought to be comprehensive, it had significant impact on city affairs. It was the voice of official New York.