Ads in the Sunday Herald Tribune New Section

Like The Sunday Times, the Sunday Herald Tribune carried ads for women's and children's clothing from upscale department stores like Bonwit, Best, B. Altman and Lord & Taylor. They were not as plentiful as in The Times and furs were not as much in evidence. The mid-level emporiums like Macy's also advertised but, unlike their ads that day in the Sunday Mirror or Sunday News, it was merchandise from the main selling floors rather than bargain basements that was touted.

Modell's advertised tan and gray naval tropical uniforms for $34.95 as well as a complete line of military accessories to "dress right for Easter." I assume the ads were addressed to service men and not meant to suggest that one impersonate a Navy man for the Easter Parade. Bacharach ran an ad urging men in uniform to have their photos taken in full dress before they left the service.

A large display ad announced that the War Assets Administration was selling $5,000,000 in valves and fittings at the Navy Material Redistribution Center in Edgewater, NJ, about three blocks south of the Fort Lee ferry. Only veterans presenting certificates of eligibility could purchase items on April 15. They could be certified at a number of WAA offices. The sale was open to the general public from April 16 to 26. Government organizations and tax-exempt institutions already had their crack at the merchandise. The Sunday Mirror ran a story this day decrying the direct sale by the government of machinery and parts to veterans and the public as a disservice. It was the machine tool shops who were singing the blues at being left out as middlemen.

The newspaper carried the advertiser-supported shopping column of Nancy Sasser, syndicated nationally. It was, however, clearly labeled an advertisement. This week Sasser touted Gordon Nylons, Hex woolen care, Silver Sheets for silver polishing, Tampax, Sunkist lemons, Dr. Scholl's Zippo-pads, Sani-Flush, Helena Rubinstein's Estrogenic Hormone Cream, Houbigant's Cream-Tone, Eternol Shampoo, Pacquin's hand cream, Practical Front Corset, Yardley skin cream, Plasti-Kleer baby pants and Viceroy Cigarettes. Lest we sneer, marketers are now paying tweeters to do the same.

On addition to its classifieds, the Sunday Herald Tribune carried a number of employment display ads in its main news section. While the ads in The Sunday News were for sales clerks, waitresses and kitchen help, the Herald Tribune ads were looking for managerial types. However restaurant and department store employers also used the pages. One blind ad called for "Young Women Executive Types" interested in restaurant work. Bloomingdale's was looking for "girls" and "women" who wanted to prove that "marriage and career do mix."At this time many firms still had a practice of requiring the resignation of female employees after they married.