Ads for Fifth Avenue Stores in the Sunday News

Arnold Constable at 5th and 40th had women's gabardine suits for $33 on its “famous fifth floor.” B Altman touted the fashions that could be found on the sixth floor at its store on 34th and Fifth. IJ Fox furriers on Fifth between 36th and 37th offered fur scarves for spring and it stored, cleaned, repaired, and restyled fur coats; call for a bonded messenger. Roaman's, also stored furs as well as offering fashions for “the larger woman” at 20 West 39th St. Lane Bryant, at 39th Street just off Fifth was as well known for its maternity department as for its full-figure fashions. It had a fashion basement, as well. Waltham lighters were available at Spear’s new jewelry shop, 22 W. 34th (next to the Empire State). Spear also sold furniture at the 34th location, with additional stores on W 213rd Street, 121st Street and on Jamaica Avenue in Queens.

One men's store that did advertise was Browning King, "outfitter to men and boys since 1822," running an essay in the Sunday News addressing the shortages, contrasting the New York situation to the worse conditions in London, where their head buyer had made a recent trip to resume shipments from prewar suppliers. "He thought we were suffering from shortages...until he went to London," the ad said, where "clothing rations are not sufficient to outfit a man even once a year." In America "it is difficult to buy a suit. Choices of patterns and materials leave much to be desired. Shirts are far from plentiful. underwear sometimes is unobtainable for days at time." But in America "men still look as well dressed as ever." Customers were invited to visit Browning King stores at 551 Fifth Avenue, 241 Broadway, 547 Fulton Street in Brooklyn and on Broad Street in Newark, " where they would be "likely to find men's apparel to enable you to walk out 'dressed your best' in the Easter parade."