Ads in Section Four of the Sunday Times

Some of the ads in this section were medical. One from Hanovia showed a smiling mother giving her happy little daughter an application from an ultraviolet lamp at home. A midtown optician ran an ad for hearing aids. Airco touted its Operay multi-beam lights for surgeons and dentists.

A few states and municipalities took ads to attract industry, including Louisiana, Cleveland (actually placed by the Cleveland Electric Illuminating Company) and New Jersey, "the mighty atom of industry,"which bragged about its proximity to New York City, a valuable asset if you wanted a city showroom or sales office, and its absence of a state income tax or sales tax. On the other side of the coin, an ad from the United Electric, Radio and Machine Workers of America showed kids of Westinghouse strikers on a picket line in Springfield, Massachusetts.

The aftermath of the war inspired some ads. The steamship agents Paul Tausig & Son, Inc. on West 46th Street offered immigration and food parcel assistance. United Nations Parcel Service also advertised its services for shipping food and clothing overseas. The Hobbies National Federation, whose offices were on W. 42nd St, suggested giving "quarters" to a hobby workshop as a memorial to a war casualty, "perpetuating" the hobby center activities of an Army Camp for returning vets and taking teenage boys off the street to combat juvenile delinquency

American Airways bragged that you could fly to Miami and Palm Beach in six-and-a-half hours on its luxury Lockheed airliners. Republic Aviation on Farmingdalle on Long Island said that its new Rainbow super-commuter would allow Pan American Airways to fly to London in nine hours, to Rio in thirteen and to LA or San Francisco in six.

Denson-Frey on East 41st Street, offered its PR services and Charles W. Hoyt Company of 551 Fifth Avenue and Hartford had a rather boring ad offering its "planned advertising" services. W. L. Blanchard Co of Newark, in business for 86 years, identified itself as a builder and consultant on industrial, commercial and industrial buildings. Several other business consultants ran ads. Bushwick Savings Bank had an ad and Chemical Bank suggested itself as executor of wills.

There was a directory of ads for adult education courses including English for foreigners, foreign languages and jiu-jitsu. The YMCA offered business, trade and high school classes. There were courses in public speaking and journalism, charm schools, schools for medical assistants and x-ray technicians, swimming classes, math tutors ,and aviation among a host of business, technical and trade schools and summer college preparatory schools that advertised in The Sunday Times that week .

Among other items or services advertised:

  • An amazing fish-gettin' system from Powerline that required no rod, reel or boat

  • The Somerset Hotel in Boston, now reopened to civilians with rates starting at $5 and parlor suites starting at $10.

  • Schoble Hats, since 1886

  • The Sunday Times of London for for only $2.60 a year by mail or $1 a week by air mail

  • The new Oldsmobiles with hydra-matic drive (also advertised that day in the Sunday News)

  • An estate for sale in Pleasantville, Westchester, near selected UNO area

  • A life insurance annuity

  • A "flying taxi" service for executives