Wurlitzer, “Now York's musical department store,” at 120 West 42nd Street was advertising its phonocone portable record player and its large record selection. Stern's at 42nd and Avenue of the Americas had ranch and wild mink scarves for $20 each skin in its fashion basement as well as mink and sable-dyed squirrel skins with mink tail for $5.75 each skin. The store had a Spring-Is-Here perfume gift presentation for $1.50 in its ground floor cosmetics department. Rowe’s at 5 West 42nd Street advertised men's diamond rings for $189. Frances Fairsex sold coats and suits at Fifth and 41st, opposite the public library. The Darling Baby Carriage Company was at 16 W. 45th , with stores in the Bronx and White Plains as well.